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08 Nov, 2018
Dirk Stephens

3 Tips to Create a Great Insurance Website

Insurance Website Tips:

Everyone knows that you need an insurance website to be competitive in the market today, but few insurance companies are taking full advantage of their online presence. Your site can be much more than a digital business card. When optimized, your site can be a source of reoccurring revenue. To get the most out of your online presence, follow these simple tips.

Tip #1 – Uncover Needs

Many people fail to buy the proper insurance products because they do not realize the need for them. Your company’s site can add value to individuals and businesses by exposing common insurance needs and trends in the industry. By sharing this information, you can create the opportunity to meet those uncovered needs.

Tip #2 – Be Informative

The mistake many companies make online is that they attempt to “hard sell” every piece of content. The secret is that if you add value to the people that read your content, trust is developed and leads will organically result. View your insurance website as a relational tool that allows you to be the expert in your field.

Tip #3 – Optimize for Local Markets

Google is creating advantages for local business sites to compete in their local markets. This is a huge opportunity to drive massive amounts of traffic to your site, which leads to more potential clients. This is a more difficult tip to implement and it is a good idea to get help correctly optimizing your site to be competitive in your niche. Insurance Websites is a company that specializes in creating websites specifically for insurance companies. Their experience as an insurance website builder can give you exactly what you need to create a site that generates revenue.

Unless you are incredibly familiar with SEO and site speed optimization, letting Insurance Websites design and optimize your site will be the next step in increasing your business!

Do you want to see your site with a new look?