A templated website is a cheaper way to get a website built for your agency where they take a template they use on all other websites and just plug in your information, images, and branding to the design. Some companies may not say they use template designs but a good rule of thumb any website design under $300 is probably a template.

A custom website design is built and designed by insurance experts that design it to fit your customer’s desires. It is fully customizable and you will professionally display what type of insurance agency you are and your unique brand. Custom websites hands down perform better than any template design website learn more about them here.

All of our website designs are extremely easy to make quick and minor updates to. Because you “own” the site you will have access to make changes but we suggest letting us make any changes you may need. You can put in a ticket with your desired request using our online platform that will be sent to your developers so they can make it and ensure nothing will be broken.

There are hundreds of website-building platforms and systems out there. We build and maintain all of our websites using WordPress, we find that all of your sites on WordPress perform the best and are the easiest to navigate. If you have a website that was built on another platform we will rebuild it onto WordPress, don’t worry you will not lose anything honestly you won’t even notice that we rebuilt it.

Not only is it important but having a mobile-friendly website is required by Google if you are wanting to have any sort of rankings. Nearly 70% of website traffic will come from a mobile device and if a customer lands on your website when it’s not mobile-friendly most of the time you can count on them shopping somewhere else.

There is a very wide price range of what you can pay to get an insurance agency website. If you are wanting a very basic 1-3 page templated website you could pay anywhere from $50-300. If you are wanting a multiple-page custom website design for your agency you are looking more around $1,500-$3,000. Now if you are wanting an extremely large and intricate website design you can spend anywhere from $5,000-$50,000. There are for sure pros and cons to each of the options and price points.

Yes, every insurance agent needs to have their own website that represents them professionally. For a while insurance agents used to be able to get by with just word of mouth and referral-based marketing. With insurance being one of the most saturated and competitive industries there is it is very important to have your own website that they can market.

SEO is a form they call “organic marketing” meaning you are not paying loads of money to be featured at the top of results or on people’s social media feeds. You are organically marketing your website for long-term success and it can take a few months to gain traction. SEO is a slower start-up in terms of seeing results but your leads will grow exponentially if you stick with SEO.

All insurance agents need both forms of marketing, although being found locally is super important you need to make sure you are being found in more than just your city. If you are a brand new agent it is usually the best strategy to start marketing in your local area first to gain some traffic. Once you feel like you have gained some dominance in your local area then you can start expanding your marketing efforts.

No, getting a new website design will not hurt your rankings if anything it will improve them. If you already have a website up that has gained rankings but want to get it redesigned, we will make sure our developers keep the right content and elements to make sure your rankings don’t drop.

Here at Insurance Websites, we guarantee that you will see results in the length of your contract. If you sign and pay for our SEO package and you aren’t seeing the results that you were looking for then we will do your SEO for free until we start to get you more results. We want to make sure that you are satisfied with your service and that is our main priority.

There are many different forms of marketing that insurance agents can use here is the pricing for what we found to be the most beneficial.

SEO; you can pay anywhere from $250 per month to $10,000 per month, this all depends on how aggressive you want to market and what sort of results you are looking to see.

Paid Advertising (PPC); paid ads are a lot more expensive than doing SEO or social media marketing. You can expect to pay $200-$2,000 per month for someone to manage your ads on top of your actual ad spend which really has no limit. Again this all depends on how aggressive you want to get.

All of our website design packages come with basic SEO when we build your website. Although if you want to see your website gain more traffic and increase your insurance agency business it will be more beneficial to check out our marketing and SEO packages. That way all you have to pay for is the marketing and we will build the website for free.

Technically yes, being an insurance agency you will fall under the list of businesses that are required to follow ADA regulations. You will need to make sure your website follows all of the guidelines necessary to be ADA compliant otherwise your website could be removed and/or Google will not rank your website at all.

All websites include websites for insurance agents need to make sure that they are complying with ADA (Americans with Disabilities Act). Although the ADA hasn’t set any web-specific requirements that you must follow we make sure all of our insurance agent website designs follow WCAG (Web Content Accessibility Guidelines). Read more

All insurance agents whether captive or independent are allowed to have their own custom website that is different than the one they are provided. Most insurance companies will provide their agents with their “own website” which is usually just a page on the main agency’s website. It is important that you get your own website built so it can represent you and you can market it correctly. Read more on owning your own website as an insurance agent here!

Every insurance agent needs to have formally written disclaimers displayed on their website. It does not matter where it is located on your website but it needs to say that you will not be held liable or be taking responsibility for certain actions.

It is suggested that every insurance agent includes in their disclaimer that all policies will be presented by a licensed insurance agent. All policies are subject to their own terms and conditions and will be outlined when you receive your policy.

Every financial advisor needs to have formally written disclaimers displayed on their website. It does not matter where it is located on your website but it needs to say that you will not be held liable or be taking responsibility for certain actions.

Although you are not limited to what or how many disclaimers you put on your website we suggest that you include at least the following:

• Do your own research (you need to advise your customers to do their own research on top of the advice that you give them)
• Past performance does not predict future results (this is required by the SEC)
• Terms of use (this is a more vague disclaimer and where you can put general information as well)