Keystones for Writing Website Content
Crafting interesting, unique, and useful content is one of the most powerful marketing tools available for online businesses and brands. Understanding the ins and outs of creating content can help to drive traffic and maximize your reach in any market and industry today.
Know Your Audience 
Knowing your audience is half of the battle when it comes to establishing a brand and building a business, both online and off. Define the audience you intend to reach with your content strategy. Ask yourself the following questions before you begin:
- Do you understand fully what content marketing is and how it can help you?
- What demographics am I targeting? Is there a specific age range, location, and gender I am targeting with my content?
- Who is most likely to get value for the content I produce?
- What social media platforms and online platforms does my target audience use throughout a typical day?
- How experienced is the audience I am trying to reach? Is there a specific tone or method of communicating that will work best for their level of skill?
Keep it Simple
When writing website content, keep it simple. Avoid sharing personal anecdotes or lengthy stories that are not directly connected to the topic you are covering. Keep it short, sweet, and straight to the point.
Formatting Matters
Formatting is a key element that cannot be forgotten when writing website content or developing blogs. Without proper formatting, your content may appear as a giant wall of text that is difficult and strenuous to read, turning visitors away.
Break up the content you are writing with paragraphs, headers, images, links, and even bolded text. You can also insert numerical and standard bullet lists to help break up your content while including proper formatting. Content that is properly formatted is much easier for readers to digest.
Follow the Sales Funnel
Whenever you are developing a new content strategy, keep your current sales funnel in mind too. Layering your content to direct readers to register as a customer, subscribe to a newsletter, or even complete a purchase can significantly improve the flow of your sales funnel. The betteryou stick to your funnel and layout content in the right way, the better it will build your SEO and online presence.
Leave Your Audience Wanting More
Leave your audience wanting more, even with the content you create. While this may sound counterintuitive, crafting content that provides 90% of the information but leaves out a key component or solution to a problem can keep your readers coming back for more.
