Skip to Content
31 May, 2022
Brock Anderson

SEO Plan for Insurance Agencies

There’s a lot that goes into creating a compelling marketing plan for insurance agencies. Search engine optimization, or SEO, is how you improve your agency’s ranking on search engines like Google. Most people don’t go past the first page in their search results which makes your SEO plan for insurance agencies vital for reaching out to new clients.

Shaping your digital marketing plan for insurance agents is about creating compelling content that engages your clients, but also gets picked up by search engines.

Here’s what you should know about writing great SEO for insurance agents.

What is SEO (And Why Your Insurance Agency Needs It) Google search

Building an SEO plan for insurance agencies starts with understanding what SEO is and how it works.

SEO is a set of factors that search engines use to rank content. These include written text, website usability, and a variety of other ranking measures and metrics. These are also negative qualities that can lower your website’s SEO.

In short, the better your SEO is, the higher you’re going to rank on search results. This means that your potential clients will be able to find you much easier.

SEO drives Google Search Results

SEO Report

Google and other search engines want to know that you know what you’re talking about before your website gets ranked very highly. This is known as your website’s “authority.”

SEO is one of the biggest factors in the authority of your website. Improving your SEO enhances how search engines read your authority and that changes the placement of your website in search results.

Another key factor in building up website authority is the quantity and quality of links to your website. There are plenty of strategies for building up new links, but creating compelling and useful content that other website’s organically link to is one of the best.

Writing Content With SEO in Mind

There is an important thing to keep in mind when you’re writing SEO content. It can be tempting to add as many keywords as you possibly can, but this will actually detract from how search engines read your website. You always want to write your website’s content for humans first— and search engines second.

A good digital marketing plan for insurance agents puts insurance customers first when creating content. After all, they are the ones who will be making sales and working with your agents.

Keyword placement is also important. Keywords should appear in the titles of blogs, in important paragraphs, and throughout your written content. Striking the balance between getting enough keywords and using them organically is a big challenge faced by SEO experts.

Creating an SEO Google Business Page

Creating a Google business page is a vital aspect of SEO for insurance agents. If you’ve ever wondered how googling “Italian restaurants” gets you results from your local area, it’s all about creating a Google business page.

Your Google business page is what allows search results to populate with information about your company. This can include physical locations, phone numbers, websites and email addresses, and other important information your customers and clients are going to be looking for.

This also contains important geographic information. Your Google business page is one of the most important tools you have for making sure that people can find your insurance agency popping up in local search results.

How PPC Helps Your Company Get to the Tops of SERPS

PPC stands for pay-per-click. This type of advertising allows your company to “purchase” top-ranking positions on Google for specific keywords and keyword combinations. If you want to rank for “best insurance agency City, State,” you’ll get the fastest results from a PPC campaign.

This means a solid marketing plan for insurance agencies starts with PPC to kick-start the process. This will get you to the top of the page right away while you build up organic SEO rankings.

It’s a common misconception that PPC and SEO ranking is in competition with each other. These are actually two different tools in your advertising tool kit. You want to use PPC to give you a head start for ranking with your desired keywords while you build up a solid SEO presence in the background.

How to Research and Select Keywords for Your Insurance Agency

Picking your keywords can be a little bit more difficult than it seems. While it might be tempting to achieve the best ranking for an “insurance agency,” you might want to have more specific and nuanced rankings in mind.

The first thing you want to consider is the specific demographics of your clients. If you’re working on being the best insurance agency in your city, then you want to prioritize geographic SEO rankings.

You can also focus on specific insurance fields, coverage types, and other demographic features that will help you get connected with the clients that you’re looking for.

The more specific your SEO decisions are, the more likely you are to organically rank on the top Google results.

SEO is Only as Good as Your Website Design

The biggest challenge you’ll face when creating an SEO plan for insurance agencies is designing a website that is optimized for a variety of devices.

Your website needs to be able to function quickly and smoothly across a variety of web browsers like Chrome, Opera, and Firefox. It also needs to work just as well on a desktop PC as it does on mobile devices like smartphones and tablets.

The best SEO in the world won’t help if your website isn’t easy to navigate for your clients. The amount of time potential clients spend on a website is typically very short. If they can’t easily find the answers they need, they will head over to a competitor’s website.

A well-designed website coupled with effective SEO means you’ll not only be attracting new clients, but they will be relying on your website for all of their insurance needs.

How to Start Your SEO Marketing Plan for Insurance Agencies

Creating a digital marketing plan for insurance agents is a challenging mix of writing compelling content, balancing optimization factors, and designing a website that works across devices.

Insurance Websites can improve SEO for insurance agents and make sure you have a website that ranks highly on search engines—and in your agents in front of new clients!

Do you want to see your site with a new look?